Monday, November 13, 2017
Monday, October 16, 2017
achi PREMIUM BEAUTY BRAND LAUNCH IN LOS ANGELES, CA
ACHI, Beauty Luxury Line Set To Launch Fall, 2017
Los Angeles, CA -October, 2017- achi is a premium beauty luxury line created by Valerie Anderson, who is a seasoned expert in the nail industry. Anderson currently owns several businesses in the Manhattan Beach, California area. After much anticipation, Anderson is now sharing her nail passion with the world through her new lavish line of luxurious scented gel nail polish and beauty tools.
The achi brand has created a nail polish that uses a formaldehyde-free formula, which yields exceptionally pigmented color, wherein consumers no longer need to resort to multiple applications to achieve the desired color. The cruelty-free gel polish is made in Japan and has a sweet, strawberry scent, making the polish unrivaled within the beauty industry. There are 45 colors in the collection and nail enthusiasts will be happy with the range of nude polishes that the brand offers. achi’s top and base coats are known for no peel and no lift adhesiveness.
A natural and cruelty-free product is key when launching a luxury brand that also appeals to the consumer and industry experts. Creating a scented polish using a natural fragrance took months of perfecting, “the amount of oil to use without affecting the adhesion and pigmentation was quite the challenge.” States Anderson, but these types of beauty products need precise results to develop a long-lasting nail gel. achi’s distinct scented gel polishes stay on your nails after multiple washes. achi ‘s Nail gels were inspired by vintage perfumes and will leave a scent to create nostalgia everywhere you go.
In addition to scented gel polishes, achi is launching a single finger curing lamp which has LED lighting and allows a convenient and user-friendly gel application. This Unique curing lamp sets gel polish in place so it will last up to three weeks. The product will be sold individually and in package sets which are a perfect gift for any occasion. Inspired by a fierce pair of stilettos, achi is also launching a line of premium yellow and rose gold plated tweezers. With a fierce design unlike any other, the achi tweezer will be the sexiest tool in your beauty bag.
achi’s elegant packaging was inspired by Anderson’s love of Owls. After visiting the famous Owl Cafe in Japan, Valerie knew that this was the ultimate symbol for her unique product. Owls represent “wisdom and femininity, along with magic and mystery,” Anderson is confident that her beauty products design and features will allow one to feel beautiful on the outside as well as on the inside.
achi will be releasing new beauty tools and products in addition to the one of a kind scented nail gels. For more information about achi, please visit www.HouseOfAchi.com @houseofachi
Friday, September 29, 2017
Last night Sommer Ray hosted the exclusive west coast FENTY PUMA AW 2017 collection launch at Madison boutique in Beverly Hills.
Guests sipped on sponsored champagne from Billionaire’s Row to beats spun by Nathalie Paris and DJ Rupp and a special performance by Australian pop star Katja Gleason.
Celebrity attendees included Sommer Ray (Influencer), Nicole Williams (WAGS), Shantel Jackson (E! The Platinum Life), Alexis Knapp (Pitch Perfect), Laura Govan (Basketball Wives), Asiah Collins (E! The Platinum Life), Melia Kreiling (The Last Tycoon), Katja Glieson (Singer), Sasha Gates (WAGS), Eoin Macken (The Night Shift), Naomi Grossman(American Horror Story Franchise), Ali Levine (Stylist), Mandy Jiroux (Singer), Nathalie Paris (Singer), DJ Rupp (DJ), Veronika Obeng (Second Wives Club), Eva Gutowski(Youtube Star),Lindsey Pelas (Model), Ashlee Lina (What Happens at the Abbey), , Blake Cooper Griffin (Love is All You Need), Matthew Postlethwaite (Peaky Blinders), Nick Marini (Hit The Road), Kelly Washington (Trafficked), JR Lemon (The Night Shift),Robert Bailey, Jr. (The Night Shift), Taz Saunders (Photographer), Valentino Mitaj(Singer), Marisa Saks (Millionaire Matchmaker).
Sommer Ray (Influencer)
Sommer Ray and William Benson (Billionaires Row Champagne)
Nicole Williams (WAGS)
Shantel Jackson and Asiah Collins (E! The Platinum Life)
Alexis Knapp (Pitch Perfect Franchise)
Tuesday, September 26, 2017
COSMOPROF NORTH AMERICA AND NEWBEAUTY MAGAZINE BEAUTY BOX COLLABORATION
Limited-edition box features 10 up-and-comers from the 2017 event
Las Vegas – () Cosmoprof North America (CPNA), the only all-encompassing, award-winning, business-to-business beauty event in North America, is proud to announce a special collaboration with NewBeauty magazine, whereby readers will have the chance to order a limited-edition beauty box. The exclusive box features select special area exhibitor products on display at the CPNA event which took place July 9-11, 2017 in Las Vegas. The special areas at CPNA are recognized for featuring the most innovative indie beauty brands from all over the globe, covering various industry sectors of masstige and prestige beauty. As the event is exclusively B2B and not open to the public, this rare opportunity is exclusive to NewBeauty readers—giving them a peek inside the global event where up-and-coming brands are discovered. Participating exhibitors in this program benefit from a consumer-focused campaign that takes their products from the show floor to the front door of beauty aficionados.
“This is the second time we are making a box collaboration that is consumer-facing, and we specifically chose to work with NewBeauty because it’s a luxury brand with a discerning and highly influential reader base,” says Daniela Ciocan, CPNA Marketing Director. “We are excited to have the opportunity to offer our up-and-coming exhibitors access to such a powerful network.”
“We are always seeking cool collaborations that help keep our readers in tune with the latest and best in beauty, and CPNA is widely recognized for discovering trend-setting beauty brands and putting them on the map,” says Steffanie Attenberg, NewBeauty VP, Group Publisher. “In the end, it’s a win-win for the brands and our readers.”
The 10 brands featured include:
Kavella | Hair Mask | kavella.com | 10 oz, $5 value
MyChelle Dermaceuticals | Ultra Hyaluronic Hydrating Serum | mychelle.com0.5 fl. oz, $22 value
Naked Princess | Fragrance Towelettes | nakedprincess.com|10 towelettes, $8 value
Nature Nut | Shampoo | nature-nut.com13.52 fl. Oz., $20.99 value
Ouiglo | Facial Mask | ouiglo.com0.8 oz, $4 value
Prismologie | Rose Quartz & Rose Hand & Cuticle Cream & Sapphire & Oud Foot Cream | prismologie.com10 ml each, $11 value
Sonage | Patagonia Berry Stem Cell Mask | sonage.com20 ml, $34 value
Supermood | Eye Serum | supermood.fi0.5 ml, $29 value
VenEffect | Anti-Aging Lip Treatment | veneffect.com0.10 fl. oz, $25 value
Vita Liberata Luxury Tan | Self Tanning Gradual Lotion | vitaliberata.com50 ml, $30 value
Valued close to $200, the limited-edition box will go on sale in late September for $29.95 with free shipping. Once it’s sold out, it’s gone! To purchase, visit newbeauty.com.
Cosmoprof North America will return to the Mandalay Bay Convention Center in Las Vegas July 29 through 31st, 2018. To learn more, visit cosmoprofnorthamerica.com.
ABOUT COSMOPROF NORTH AMERICA
Cosmoprof North America (CPNA) is the award winning premier international B2B beauty trade show covering all facets of the industry under one roof and the largest event of its kind in the Americas. For more information, please visitcosmoprofnorthamerica.com. Event information and exhibitor updates are also posted on Facebook, Twitter (@cosmoproflv) and Instagram (@cosmoprofna).
Organizer: Cosmoprof North America is organized by North American Beauty Events LLC, a joint-venture company between the BolognaFiere Cosmoprof S.p.a. and Professional Beauty Association.
BolognaFiere Cosmoprof S.p.a., the world’s leading trade show organizer in the cosmetics, fashion, architecture, building, art and culture sectors, features in its portfolio more than 80 exhibitions, both domestic and international, among which Cosmoprof, an international platform with events in Bologna (established 1967), Hong Kong (established 1996) and Las Vegas (established 2003). bolognafiere.it
The Professional Beauty Association (PBA) advances the professional beauty industry by providing our members with education, charitable outreach, government advocacy, events and more. PBA is the largest organization of industry professionals with members representing salons and spas, distributors, manufacturers, and beauty professionals/NCA. Visit probeauty.orgor call 800.468.2274 (480.281.0424) to learn more.
ABOUT NEWBEAUTY MAGAZINE
When it first hit stands, NewBeauty carved a unique niche as the only magazine 100 percent dedicated to beauty. Since its inception, no other brand has done more to educate millions of women on how to make better beauty decisions. Created to fill a void where real, in-depth and trusted beauty information was nearly impossible to find, NewBeauty has grown into a leading powerhouse luxury brand that empowers women everywhere. NewBeauty delivers cutting-edge information and solutions in a range of options from the latest beauty products, treatments and cosmetic enhancement procedures to advancements in health, wellness, diet and fitness.
Thursday, September 21, 2017
Celebrity makeup artist Carola Gonzalez worked with Emmy presenter, actress Sonequa Martin Green to create an effortless and timeless look for tonight's Emmy Awards. Below is the specific breakdown of how to get the look as seen on Sonequa, but if you have specific questions or were interested in speaking with Carola, please let me know.
Carola's inspiration tonight: "I wanted the focus to be mainly on Sonequa's skin and eyes. I wanted her skin to glow and for her beautiful almond shaped eyes to stand out. I wanted her to look fresh, and sophisticated just like the woman she is."
Skin: To prep the skin I used Glossier Priming Moisturizer Buildable Hydrating Cream. She has oily skin, so this light, hydrating moisturizer worked perfect on her skin. It gave her the proper hydration without making it greasy. I applied it all over her face and neck and let it sit for 5 min until it was fully absorbed. Then I began makeup application.
Concealer: To highlight, conceal, and even out Sonequa's skin I applied Glossier' Stretch concealer in Dark 30. I first applied the Dark concealer under the eye area to conceal dark circles and brighten the area. To highlight and reflect light, I also applied it on the bridge of the nose, center part of the forehead, and middle chin.
Foundation: I used Bobbi Brown Skin Foundation Stick in Golden Honey 5.75 Applied it all over the face and neck with a sponge and used a brush for blending it into the skin.
Blush: Nars Isadora layered with Bobbi Brown Nude Finish Illuminating Powder Rich.
Eyes: I used the Westmore Beauty Hollywood Eyecons Eyeshadow Palette. I started by applying, as a base, the Bombshell Shade. With a fluffy eyeshadow brush, I applied it all over the eyelid and on the inner corners of the eye to brighten the area. I then layered the Glamorous shade and applied it on the outer edge of the eye working it towards the middle of the eye and crease. To blend both eyeshadows and merge them together, I used a blending brush with no eyeshadow and went over the eye in circular motions until completely blended. To accentuate the outer edge of the eye, I applied Leading Lady eyeshadow and worked it on the skin with a very small brush to get more pigment from the shadow and intensify the eye. I also applied Leading Lady under the bottom lash line to create a shadow liner effect. I finished the eye by applying Elizabeth Arden's Eye Smokey Eye Pencil in Smoky Black on the under rim area of the eye.
To intensify the eye I added a lash strip of Cameo Eylure Mink Effect Lashes and added a few coats of mascara to upper and bottom lashes with Le Volume de Chanel mascara #10.
Lip: I always like to do the lips at the end, it's what adds the final touch and completes the makeup look. I used Westmore Beauty's Lip Glamour in Nude. This shade truly complimented everything. It had a hint of color, but didn't compete with the eyes nor the color of the dress.
Setting: The last step is to set the makeup before walking out the door and into a red carpet. For this I used Glossier's Wowder light/medium shade. Using a powder puff, I padded the powder into the skin to remove the shine.
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