Lush shampoo bar re-launches in the United States to support global #BeCrueltyFree campaign
Cruelty-free beauty company Lush Fresh Handmade Cosmetics is re-launching its global best-selling New Shampoo Bar to encourage consumers to get behind The Humane Society of the United States, Humane Society Legislative Fund, and Humane Society International’s global campaign to ban cosmetic animal testing and trade by signing their petition at www.endanimaltesting.org. The revamped bar is now adorned with the charity’s #BeCrueltyFree message in both English and simplified Chinese, the two most commonly used languages on social media, and will roll out in the United States from April 11th.
More than one million people worldwide have signed #BeCrueltyFree petitions calling on their governments to ban cruel cosmetics. In conjunction with intensive political lobbying and public campaigning by HSI and others, this pressure has so far driven 38 countries or regions around the world to pass animal testing or sales bans in their cosmetics laws – including the European Union, Israel, India, New Zealand, South Korea, Switzerland, Taiwan, and most recently Guatemala.
In the U.S., The HSUS and HSLF are spearheading efforts to pass legislation that will prohibit cosmetic animal testing and phase out the sale of animal-tested cosmetics. In addition to LUSH, more than 190 companies in the cosmetic industry have lent their support to end cosmetic cruelty in the U.S. Consumers can show their support for this important legislation by signing the HSUS e-petition and calling their federal legislators to urge support for legislation to prohibit cosmetic animal testing in the United States.
Vicki Katrinak of #BeCrueltyFree USA, comments: “#BeCrueltyFree USA is excited to collaborate with Lush on our efforts to end cosmetics cruelty around the world once and for all. More than 1.8 billion consumers now live in cruelty-free cosmetics markets and it is time for the US to join this global movement away from animal testing. We’re proud to have Lush’s support of our #BeCrueltyFree campaign.”
Hilary Jones, Lush ethics director, comments: “The horror of cosmetics testing will not be over for animals until the whole world switches to more modern non-animal safety testing methods. Only when this ugly practice is over will our industry truly be the Beauty business. Until that day we all need to keep spreading the message, so it is an honour to be able to help the #BeCrueltyFree campaign.”
New Shampoo Bar is a solid bar with cinnamon, clove and peppermint to stimulate the scalp. According to Lush, cinnamon leaf, bay and clove bud essential oils combine with peppermint to boost blood flow, stimulating the hair follicles. An infusion of nettle and peppermint helps to stimulate the scalp and promote healthy hair. Rosemary soothes, calms your scalp and adds a glorious shine to your hair.
Each year around the world an estimated 500,000 animals suffer and die in cruel and outdated cosmetic safety tests. Rabbits, guinea pigs, mice and rats are the most common animals used to test cosmetics, who may be subjected to having cosmetic chemicals dripped in their eyes, spread on their shaved skin, or force fed to them orally in massive, even lethal doses. Much of this testing is a product of legal requirements in China, which continue to mandate animal testing for most types of beauty products.
Lush believes that the most effective and humane way to test the safety of both ingredients and finished products are through modern non-animal tests and a panel of human volunteers.
Products and ingredients are never tested on animals, nor do they engage with third-party suppliers to test on their behalf. Lush’s strict policy means they will not buy any ingredient from any supplier that tests its materials on animals for any purpose.
About The Humane Society of the United States
The Humane Society of the United States is the most effective animal protection organization, as rated by our peers. For more than 60 years, we have celebrated the protection of all animals and confronted all forms of cruelty. We and our affiliates are the nation’s largest provider of hands-on services for animals, caring for more than 150,000 animals each year, and we prevent cruelty to millions more through our advocacy campaigns. Read more about our more than 60 years of transformational change for animals and people. HumaneSociety.org.
About Humane Society International
Humane Society International and its partner organizations together constitute one of the world’s largest animal protection organizations. For more than 25 years, HSI has been working for the protection of all animals through the use of science, advocacy, education and hands on pro- grams. Celebrating animals and confronting cruelty worldwide – on the Web at hsi.org
About the Humane Society Legislative Fund
The Humane Society Legislative Fund is a social welfare organization incorporated under section 501(c)(4) of the Internal Revenue Code and formed in 2004 as a separate lobbying affiliate of The Humane Society of the United States. The HSLF works to pass animal protection laws at the state and federal level, to educate the public about animal protection issues, and to support humane candidates for office. Visit us on all our channels: on the web at hslf.org, on our blog at animalsandpolitics.com, on Facebook at facebook.com/
humanelegislation and on Twitter at twitter.com/HSLegFund.
#BeCrueltyFree is the largest campaign in the world to end cosmetics animal testing. Globally there are #BeCrueltyFree campaigns in Australia, Brazil, Canada, India, Japan, Korea, New Zealand, and Taiwan. #BeCrueltyFree USA is spearheaded by The Humane Society of the United States and Humane Society Legislative Fund.
Lush invent, manufacture and retail fresh handmade cosmetics. A beauty company with a campaigning heart, Lush operates a strict policy against animal testing and lead the cosmetics industry in combating over-packaging by developing products that can be sold ‘naked’ to the consumer. In 2012 Lush launched The Lush Prize (in conjunction with Ethical Consumer Re- search Association), which is a quarter of a million pound annual prize rewarded to politicians, lobbyists, researchers and scientists who are working to end animal testing. www.lush.com