Monday, October 16, 2017
achi PREMIUM BEAUTY BRAND LAUNCH IN LOS ANGELES, CA
ACHI, Beauty Luxury Line Set To Launch Fall, 2017
Los Angeles, CA -October, 2017- achi is a premium beauty luxury line created by Valerie Anderson, who is a seasoned expert in the nail industry. Anderson currently owns several businesses in the Manhattan Beach, California area. After much anticipation, Anderson is now sharing her nail passion with the world through her new lavish line of luxurious scented gel nail polish and beauty tools.
The achi brand has created a nail polish that uses a formaldehyde-free formula, which yields exceptionally pigmented color, wherein consumers no longer need to resort to multiple applications to achieve the desired color. The cruelty-free gel polish is made in Japan and has a sweet, strawberry scent, making the polish unrivaled within the beauty industry. There are 45 colors in the collection and nail enthusiasts will be happy with the range of nude polishes that the brand offers. achi’s top and base coats are known for no peel and no lift adhesiveness.
A natural and cruelty-free product is key when launching a luxury brand that also appeals to the consumer and industry experts. Creating a scented polish using a natural fragrance took months of perfecting, “the amount of oil to use without affecting the adhesion and pigmentation was quite the challenge.” States Anderson, but these types of beauty products need precise results to develop a long-lasting nail gel. achi’s distinct scented gel polishes stay on your nails after multiple washes. achi ‘s Nail gels were inspired by vintage perfumes and will leave a scent to create nostalgia everywhere you go.
In addition to scented gel polishes, achi is launching a single finger curing lamp which has LED lighting and allows a convenient and user-friendly gel application. This Unique curing lamp sets gel polish in place so it will last up to three weeks. The product will be sold individually and in package sets which are a perfect gift for any occasion. Inspired by a fierce pair of stilettos, achi is also launching a line of premium yellow and rose gold plated tweezers. With a fierce design unlike any other, the achi tweezer will be the sexiest tool in your beauty bag.
achi’s elegant packaging was inspired by Anderson’s love of Owls. After visiting the famous Owl Cafe in Japan, Valerie knew that this was the ultimate symbol for her unique product. Owls represent “wisdom and femininity, along with magic and mystery,” Anderson is confident that her beauty products design and features will allow one to feel beautiful on the outside as well as on the inside.
achi will be releasing new beauty tools and products in addition to the one of a kind scented nail gels. For more information about achi, please visit www.HouseOfAchi.com @houseofachi
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