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MILANI COSMETICS ANNOUNCES “WHAT DO YOUR LIPS SAY ABOUT YOU?” CONTEST
ENLISTING WOMEN EVERYWHERE TO EXPRESS THEMSELVES
LOS ANGELES, CALIFORNIA (May 6, 2014) – Milani Cosmetics, the leader in multicultural color cosmetics announces its first ever nationwide contest, “What Do Your Lips Say About You?”, empowering women everywhere to express themselves through the art of cosmetics. Understanding that customers and beauty mavens alike use makeup as a creative avenue of expression, Milani Cosmetics encourages women of all ages and ethnicities to embrace their ingenuity and inner-artist to design a bespoke lip-look that speaks to their unique personalities. Each applicant will have the chance to win the grand prize of $2,000 in cash and $1,000 worth of Milani swag to inspire any makeup fanatic’s look beyond imagination.
The contest is separated into two rounds with the first round kicking off at 12:00 AM EST on May 6, 2014, asking women to enter photos of their lip-fashion while describing what their lips say about them using an eloquent self-expressing hashtag. Entries will be accepted until, and the first 500 entries will receive one of the most celebrated Milani Cosmetics products, Color Statement Lipstick. Milani’s Color Statement Lipstick is just one of the many cutting-edge luxe formulations available in a versatile range of shades made for women to accessorize their pout during any occasion.
“Milani Cosmetics provides every woman with the tools she needs and wants to express herself without limits,” says Chief Executive Officer, Ralph Bijou. “Our colors and products do not discriminate. They are made for every woman no matter her ethnicity, age, or personality. In fact, we are dedicated to developing innovative superior cosmetics that not only inspire women to take pride in what makes them unique, but enables women to convey their own personalized message to the world in any situation without saying a word.”
A qualified panel of Milani appointed judges will choose 12 lucky finalists to enter into round two based on the originality of each contestant’s lip-voice as well as quality in skill. Each finalist will receive $150 worth of Milani product and be asked to create a full lip-focused look using Milani Cosmetics. Cosmetics provided will include Color Statement Lipstick, Brilliant Shine Lip Gloss, Baked Blush, Even Touch Powder Foundation, Cream to Powder, Liquid Eye Eyeliner, Runway Lashes, Eye Tech Extreme and many more!
On, the 12 finalists will release their very own Milani lip-inspired makeup look and the voting will be passed on to the general public allowing one vote per person per day. The winning look will receive $2,000 in cash and $1,000 worth of Milani cosmetics, while the runner-up will receive $500 work of products.
Initial entries for the “What Do Your Lips Say About You?” contest will be accepted on www.mymilanilips.com, as well as on www.facebook.com/
milanicosmetics, Twitter and Instagram using #mymilanilips. All finalist entries will be available for public voting within the Contest tab/application at https://www.facebook.com/ Milani. Winners will be announced on . For more information on the contest, visit www.mymilanilips.com.
ABOUT MILANI COSMETICS
Founded twelve years ago, Milani is the destination brand for women who love color, love to experiment with new looks and shop for makeup in better drug stores and mass merchant retailers. These women seek innovative products, in richly pigmented colors, that are formulated to work together on a range of ethnicities to complement all skin tones and ages. Milani is the multi-cultural brand that delivers specialty store quality, at value pricing, in hundreds of shades, using technologically superior formulas, in lips, nails, cheeks, bronzers, face, brows, liners and more. Inspired by Milan, Milani is distributed internationally in over thirty countries. Ralph Bijou, CEO and Laurie Minc, President have a twenty seven year track record in building strong brands, including Milani, both domestically and internationally. They are passionate about the cosmetic industry and are deeply committed to innovation, quality products and sustainable, long term growth.