I'm more than just another beauty blogger. I'm the awkward girl that doesn't fit the status quo. I'm plus sized, I'm African-American, I have freckles, hooded eyes, oily skin, kinky hair, and have a tell it like it is mentality. I am unapologetically ME.
Bdellium Tools Launches Empowering #IAMFIRST Brush Set
Bdellium Tools launches the #IAMFIRST campaign and limited edition brush set intended to generate and utilize positive thoughts to drive self-worth and to love yourself, FIRST and foremost. Starting with your morning makeup regimen, make up is where your state of mind starts for most. Inside of us at times, there's self-doubt and criticism. But we want to silence that. Know that your thoughts inspire action. Take a few moments of your day to reflect on you and only you. Put yourself first, and reset your mind and actions every day. Looking beautiful is one thing, but feeling beautiful is another.
That is why we are introducing the I AM FIRST Brush Set. This limited-edition brush set includes 10 best-selling brushes from our Studio Line, each displaying a positive affirmation.
I AM CONFIDENT I AM DETERMINED I AM BEAUTIFUL I AM ABLE I AM STRONG I AM ENOUGH I AM PRESENT I AM LOVED I AM HAPPY I AM READY
We created a set that seamlessly integrates empowerment with these positive and motivating affirmations to remind you to love yourself, FIRST and foremost.
Along with the brush set, Bdellium Tools will be encouraging the public to take part in the campaign by using the hashtag#IAMFIRST and posting their own stories related to the brushes. This will be tracked on Instagram, Facebook, Twitter, and Snapchat throughout the upcoming months. We have asked celebrities and make up influencers to lend their voices to this campaign.
"Out of all of our collections, this is the one I am most proud of. The I AM FIRST Brush Set is for everyone who wants to change their mindset to something positive every morning. It's a way to express and unite, and redefine what it means to be beautiful." - Edward Kim, Founder of Bdellium Tools
Bdellium Tools, launched in 2009, are designed by a group of talented makeup brush experts in Cerritos, California. Our products are truly handmade; all of our products are custom-tailored at our factory by skilled artisans. In this way, we can ensure the quality and integrity of each piece.